Must-Read Articles for Customer Acquisition Strategies
Do you have customer acquisition strategies in place for your business? This means having a plan to find customers, make them aware of your business, bring them to you (store, website, phone), and then converting them into customers. This could mean customers that subscribe to your business, click on your link, buy your product or service, or hire you to work for them. Whatever, customer acquisition looks like for your business, having a strategy and execution plan in place is critical.
To help you navigate what all of this means for your business and where to get started, we have put together a list of articles. If you are just getting started with your business, be sure to first check out Must-Read Articles for Starting Your Own Business.
Before you can convert prospects into customers, you have to find them – or they need to find you. Here are the articles that walk you through customer acquisition strategies for making sure that your potential customers can find you!
There are many customer acquisition channels and tactics, so it can be overwhelming to determine where to start. However, once your business is up and running, it is time to bring in customers! It’s not always true that if you build it, they will come. It’s often even less true that they will come when your business is built online and not a street-front store that customers walk by. Therefore, you will need to create a Marketing strategy and Customer Acquisition plan to reach customers and grow sales. In this article, we review 4 critical Marketing Essentials to consider for Customer Acquisition.
Is your business listed on Google? This is one of the easiest ways for potential customers to find you! The Google My Business platform is one of the most important platforms for businesses to know. Every day, thousands of potential clients use Google search for services or products that you may offer. Standing out is critical, but it can be difficult. Google My Business is a real-time way for you to keep customers updated on information pertaining to your business. Read this article to find out all about the benefits of Google My Business.
Every business should have a website, but the truth is that not all businesses do. Or if they do, it may only be a landing page with basic info and is not maintained. But, if there is one thing the challenges of 2020 have shown us, it’s that an online presence is absolutely CRITICAL for all businesses today. This article will walk you through improving or starting your own website and learning about the tools to help.
You started your website, so now it’s time to help people find it! Unfortunately, just because you build a site, it doesn’t mean that anyone will find it. Unless of course, you show up where they are! That’s where Search Engine Optimization or SEO comes in. This article will help you to improve your SEO and get your website seen with some of the most important website SEO tips for small businesses.
Public Relations, or PR, strategies are not exclusive to large Corporations. Small Business can use PR to grow their business as well. In fact, small businesses can benefit even more by gaining exposure to new customers. One of the biggest challenges for small businesses is to create awareness. PR can help to create buzz and word of mouth so more customers become aware of your unique product or service. But how do small businesses get that exposure through PR? This article will walk you through 7 simple PR strategies to get people talking about your business.
CONVERTING & KEEPING CUSTOMERS
Finding potential is half the battle, but converting them into customers must follow. As you build out customer acquisition strategies for your business, make sure that you are taking your customers all the way through your funnel. These next articles will take you through the various ways t improve customer relationships so that you can convert and create loyalty.
Happy Customers. That what we all want as business owners, right? If customers are just satisfied, they may come back to you. However, you can go a step further to make them truly happy with your product or service. When this happens, they are not only likely to come back to you, but they are also likely to recommend you to others. This is at the heart of what Customer Relationship Marketing (CRM) is all about. In this article you will learn the 4 ways to get started and improve Customer Relationship Marketing in your business.
There are many opportunities to not only improve customer service with your Virtual Receptionist, but to also drive growth for your business through other customer acquisition strategies. Strong customer service can lead to increased sales, greater customer retention, and reduction in customer turnover. It can also result in positive word-of-mouth and differentiation from the competition. This article shows you 5 Ways to Improve Customer Service and Grow Your Business with a Virtual Receptionist.
Your calls are important- but screening them shouldn’t take up most of your day. A Virtual Receptionist just may be the solution to allowing you to focus on the most important topics and stop screening calls.
Picture this: your new business is thriving. You’re up in ears in work, but you don’t mind. You’re in the middle of a meeting with an important client when your phone rings. You let it go to voicemail, but the caller does not leave a voicemail. Turns out, that was a potential investor who got your number via a referral, and you just missed his only call.
How can you avoid this situation? Enter: your virtual receptionist. This article will walk you through all of the ways that a Virtual Receptionist can help Customer Acquisition Strategies.
If you’re a small business looking to expand to new cities in the most efficient and economical way, then you have landed in the right place! Expanding your small business to new locations is a great way to access new customers with existing products or services. However, tackling new cities may seem daunting or even impossible without a large team established in an office there. But not only is it possible, it can even be simple and economical! A Virtual Office may be the perfect solution for you to expand. And a Virtual Office in Miami, Florida is one of the best options! Read this article to find out why.
Be sure to check out the last round up of Must-Read Articles for Starting Your Own Business!
COMING SOON! Must-Read Articles for Growing Your Business